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Book Insider: Winning the Amazon Best Seller Game & How to Create Your own Leadership Rules

Tutti Taygerly
7 min readNov 11, 2021

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Screenshot of the Amazon detail page for the book Make Space to Lead with a best seller badge
Make Space to Lead Amazon Best Seller

My first book, Make Space to Lead, came out last week and within several days was at the top of six best-selling Amazon categories. But let me tell you a dirty little secret. While this book is considered successful by many standards in the publishing industry, especially for a first-time author and an independent publisher, it’s about learning the rules of the game and choosing which ones to follow. You see, it’s really not that hard to become an Amazon best-seller. And I’m a good student at learning and following the rules.

Read on to learn the secret to becoming an Amazon best seller. Perhaps more importantly, I’ll share how leaders can learn from understanding the rules of the game they’re playing in, whether at their corporate jobs or fund-raising or entrepreneurship, and how to find internal success within these external metrics.

How to Become an Amazon Best Seller

Feel free to skim through this “how-to”-ish section and jump ahead to the leadership learnings below.

1. Pick Your Ten Categories

First of all, know that my reporting is based on personal experience and a week’s worth of data. One of my values is experimentation, and I continue to…

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Tutti Taygerly
Tutti Taygerly

Written by Tutti Taygerly

Leadership coach & champion of difficult people; designer of human experiences; ex-Facebook; surfer, traveller, mom; tuttitaygerly.com

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