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Book Insider: Marketing with Integrity
Many leaders do their work from a sense of service and purpose. Many are quiet leaders who simply want to do the best job and not toot their own horn. Yet we can run into a blocker when we do work we’re passionate about and want to share it on a bigger scale. We ask ourselves:
What’s my personal brand? How do I share it or my passion projects with others without seeming self-promotional?
As a first time author newly connected to the writing community, I’m hearing this same issue with authors who love book writing but dislike the act of promotion or marketing for their book. However, if we can be connected to our message and to spreading it from a sense of service, we can shift our mindset. We can define our personal brand, and also market with integrity using these four core learnings.
1. You have something to say
If you’re a new author or early in your career, you might not call yourself a leader, or think that you have any type of expertise that anyone else would care about. We often feel unqualified, that there’s so many other people out there who have written or spoken on the subject and tell ourselves: “Who am I to have an opinion? What do I have that’s worth sharing?”
In reality, that’s not true. Case in point. I read a lot of leadership books. Many of…
