Book Insider: Hybrid Publisher vs Self-Publishing

Tutti Taygerly
7 min readSep 16, 2021
Line of irregular length 12 pencils in various shades of blue
Photo by Markus Spiske on Unsplash

My first book, Make Space to Lead, comes out on November 2nd. I chose to self-publish the book and am now sharing brief lessons about two options for self publishing that I know of. These lessons are also universally applicable to leadership:

When you’re doing a work project, when should you hire a full-service agency (go to a hybrid publisher) vs assemble your own team (completely self-publish)?

I started writing content for my book in February 2021. However, I’ve been consistently sharing my coaching & leadership journey via weekly blogs since October of 2019. Perhaps about 10–15% of that blog writing was repurposed into the book, yet the writing muscle and practice, including getting feedback in the form of views and comments from readers, has been an integral part of my process.

I started researching how I wanted to publish Make Space to Lead in January. I already know that traditional publishing, via an agent > book proposal > book deal wasn’t something I was willing to wait for. I wanted the messages in my book to come out in 2021 or at latest early 2022, and from my research I thought that going traditional publishing would take 2–3 years. This is a brief overview on the process of getting traditionally published from Tim Ferriss. My understanding is that first-time non-fiction authors will typically get a low 5 figure advance, and the royalties (15% of sales, I think) won’t get paid out until the publisher has made back the advance money.

If you’re curious about all the book publishing options, check out this informative chart from Jane Friedman.

Hybrid Publishing

When I started in January, I honestly didn’t know much about hiring a full-service agency (hybrid publisher) versus completely doing it all myself. I fell into the latter approach, more by accident then intent, though I believe that this DIY approach I lucked into suits me well. Using a hybrid publisher means that you spend some money, roughly $15–25K with a small publishing company that soup-to-nuts helps you from book idea to launch. They provide the expertise through the publishing journey and the resources to help you with:



Tutti Taygerly

Leadership coach & champion of difficult people; designer of human experiences; ex-Facebook; surfer, traveller, mom;